65% Think Media Reports More on Negative Campaigning Than on Issues
Most Americans already think there are more negative campaign advertisements on television this year, but they also feel the media focuses more on negative campaigning. A new Rasmussen Reports national telephone survey finds that 65% of American Adults believe the media reports more on negative campaigning than on issues raised by candidates. Just 18% think the media reports on the issues more, but just as many (17%) are not sure. (To see survey question wording, click here.)
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The survey of 1,000 Adults was conducted on September 26-27, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.