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49% Want to Protect U.S. Businesses From New European Policy - Demographics

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Survey of 2,466 US Likely Voters
Conducted July 5-12, 2024 By Rasmussen Reports and the Heartland Institute
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
        2,466         1,184         1,282            715         1,159            592          1,652            321              321                173              863                814                789              999                 1,025              441                 1,072              780                569                  46                      72                  523                    588                  770                    500              14             399               515             774               436            219              123            715                 1,233                    518                 1,184                 1,110                      74                      75                      23         2,244                131                      91                 2,026                    242                    116                      43                      38                    647                    442                    286                 1,051                      41                    728                    523                    205                    975                      36                 1,017                 1,113                    149                    155
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Do you support or oppose legislative efforts by the European Union to control American business practices, such as the EU’s Corporate Sustainability and Due Diligence Directive? Strongly support 21% 23% 19% 31% 17% 15% 19% 22% 23% 27% 31% 15% 16% 31% 12% 16% 18% 13% 36% 22% 47% 16% 17% 26% 18% 7% 20% 19% 20% 21% 29% 14% 21% 23% 14% 29% 12% 23% 17% 5% 20% 27% 26% 20% 19% 29% 26% 15% 38% 29% 19% 7% 18% 15% 11% 20% 29% 41% 31% 9% 30% 21%
Somewhat support 22% 21% 24% 27% 23% 16% 20% 31% 24% 25% 28% 15% 24% 29% 14% 26% 13% 27% 34% 8% 9% 29% 18% 19% 28% 10% 23% 22% 21% 21% 22% 29% 19% 24% 23% 33% 11% 32% 10% 50% 22% 32% 21% 21% 31% 36% 17% 4% 29% 39% 29% 10% 15% 9% 20% 28% 33% 15% 34% 12% 24% 11%
Somewhat oppose 13% 12% 15% 14% 13% 13% 13% 16% 18% 7% 14% 15% 10% 13% 15% 10% 12% 20% 9% 5% 6% 16% 19% 9% 11% 3% 10% 16% 14% 14% 12% 9% 15% 12% 14% 15% 11% 16% 21% 5% 12% 24% 29% 12% 18% 22% 37% 22% 13% 15% 19% 11% 12% 7% 18% 19% 14% 9% 14% 11% 25% 16%
Strongly oppose 33% 38% 28% 15% 37% 45% 37% 18% 26% 32% 13% 49% 37% 12% 52% 34% 51% 25% 7% 27% 25% 26% 39% 34% 32% 17% 29% 36% 34% 32% 25% 33% 31% 30% 41% 11% 59% 16% 14% 3% 35% 15% 6% 36% 19% 8% 6% 21% 8% 5% 17% 64% 10% 61% 41% 23% 10% 7% 8% 60% 13% 19%
Not sure 11% 7% 15% 13% 10% 11% 12% 13% 9% 9% 14% 7% 13% 14% 7% 14% 6% 16% 14% 37% 13% 12% 7% 12% 12% 63% 17% 7% 10% 11% 12% 15% 14% 11% 7% 12% 8% 13% 37% 37% 12% 2% 18% 11% 13% 5% 14% 39% 12% 12% 16% 8% 44% 8% 10% 10% 14% 28% 14% 7% 7% 32%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a U.S. federal or state law that would protect American companies from being required to comply with the European Union’s new supply chain law? Strongly support 30% 32% 28% 23% 33% 32% 29% 27% 35% 31% 21% 36% 33% 20% 40% 30% 42% 23% 17% 8% 31% 32% 30% 30% 27% 24% 25% 36% 32% 25% 31% 25% 29% 29% 34% 18% 45% 8% 22% 8% 32% 13% 4% 34% 15% 12% 13% 8% 24% 8% 17% 47% 21% 50% 41% 17% 11% 25% 17% 45% 15% 20%
Somewhat support 19% 18% 19% 25% 16% 15% 18% 25% 17% 15% 22% 18% 15% 22% 18% 12% 18% 21% 18% 9% 13% 28% 18% 15% 16% 8% 25% 23% 17% 18% 9% 9% 17% 20% 17% 19% 17% 23% 18% 46% 18% 26% 15% 17% 37% 10% 22% 9% 22% 23% 22% 14% 7% 15% 21% 30% 18% 14% 20% 17% 21% 13%
Somewhat oppose 17% 17% 16% 24% 13% 14% 16% 20% 21% 13% 18% 14% 17% 20% 13% 19% 11% 21% 22% 17% 11% 17% 19% 16% 16% 4% 11% 13% 19% 18% 15% 31% 17% 18% 14% 24% 9% 18% 19% 7% 15% 28% 34% 14% 21% 40% 34% 21% 15% 32% 27% 8% 34% 7% 12% 34% 23% 16% 22% 10% 24% 19%
Strongly oppose 21% 24% 17% 15% 24% 21% 22% 16% 16% 29% 21% 22% 19% 21% 20% 21% 22% 16% 25% 21% 32% 12% 21% 24% 23% 1% 18% 18% 19% 23% 35% 12% 20% 21% 20% 21% 21% 20% 12% 2% 20% 29% 17% 21% 16% 28% 14% 20% 20% 21% 18% 22% 5% 22% 14% 12% 26% 3% 22% 19% 25% 13%
Not sure 14% 8% 20% 12% 14% 18% 15% 12% 12% 12% 18% 9% 15% 17% 9% 18% 8% 19% 18% 45% 13% 11% 12% 15% 18% 63% 20% 10% 12% 17% 11% 24% 17% 12% 15% 17% 8% 31% 29% 37% 14% 4% 30% 14% 11% 9% 17% 42% 19% 15% 16% 10% 33% 6% 12% 7% 22% 41% 18% 8% 14% 35%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Environmental, social, and governance scores — commonly called ESG — are a kind of social credit scoring system used by financial institutions, investors, and some governments. Are you familiar with ESG scores? Yes 30% 37% 22% 32% 30% 25% 29% 22% 42% 24% 27% 30% 33% 27% 32% 29% 35% 25% 26% 17% 37% 23% 25% 33% 35% 29% 25% 25% 30% 38% 40% 17% 27% 37% 16% 27% 34% 28% 15% 1% 31% 19% 6% 31% 28% 17% 18% 5% 32% 25% 18% 33% 13% 37% 35% 28% 21% 28% 26% 35% 18% 23%
No 57% 53% 61% 51% 56% 66% 59% 59% 44% 63% 61% 56% 53% 62% 55% 51% 52% 61% 61% 38% 48% 59% 60% 55% 57% 5% 55% 65% 56% 50% 55% 64% 58% 53% 66% 60% 54% 48% 63% 61% 57% 60% 51% 57% 57% 52% 55% 61% 55% 66% 62% 54% 50% 52% 50% 56% 66% 36% 63% 53% 62% 53%
Not sure 13% 10% 17% 17% 14% 9% 12% 19% 14% 13% 12% 14% 14% 11% 13% 20% 13% 13% 13% 45% 15% 17% 15% 12% 8% 65% 20% 10% 15% 12% 5% 19% 15% 11% 18% 13% 12% 24% 21% 38% 12% 21% 43% 12% 15% 31% 28% 33% 13% 9% 20% 13% 36% 11% 15% 16% 13% 35% 12% 12% 21% 25%
Answered by the 764 respondents who are familiar with ESG: Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a law that would stop financial institutions like banks and insurance companies from using non-financial ESG scores when evaluating individuals and businesses applying for products or services, such as a loan? Strongly support 42% 46% 38% 33% 48% 44% 42% 37% 49% 37% 42% 46% 40% 37% 47% 42% 54% 27% 36% 0% 47% 44% 51% 41% 36% 24% 48% 39% 39% 50% 28% 69% 46% 37% 64% 32% 53% 8% 52% 0% 43% 25% 0% 45% 34% 0% 17% 5% 40% 22% 27% 52% 69% 61% 37% 33% 26% 38% 36% 50% 3% 45%
Somewhat support 20% 20% 20% 36% 12% 14% 16% 46% 20% 19% 25% 18% 17% 26% 17% 13% 18% 21% 25% 0% 8% 35% 21% 11% 22% 27% 29% 19% 18% 21% 17% 6% 23% 18% 20% 25% 14% 52% 18% 100% 19% 26% 52% 17% 47% 24% 35% 0% 26% 40% 24% 9% 31% 10% 26% 22% 26% 43% 28% 12% 41% 11%
Somewhat oppose 14% 10% 21% 17% 12% 15% 11% 7% 29% 9% 14% 11% 16% 15% 10% 24% 9% 21% 16% 74% 20% 14% 12% 10% 20% 0% 9% 15% 11% 10% 35% 15% 16% 15% 5% 23% 6% 25% 7% 0% 13% 28% 48% 12% 15% 61% 48% 39% 17% 22% 24% 8% 0% 6% 15% 25% 21% 20% 15% 11% 46% 20%
Strongly oppose 18% 20% 14% 7% 23% 22% 23% 8% 1% 23% 12% 20% 20% 15% 20% 17% 16% 21% 16% 26% 25% 6% 12% 26% 17% 48% 13% 25% 23% 11% 15% 5% 11% 22% 10% 13% 23% 15% 0% 0% 18% 22% 0% 19% 5% 15% 0% 56% 11% 11% 13% 25% 0% 21% 17% 15% 16% 0% 12% 22% 8% 21%
Not sure 6% 5% 7% 8% 5% 5% 8% 2% 0% 12% 7% 4% 7% 8% 6% 3% 3% 11% 7% 0% 0% 2% 4% 12% 4% 0% 2% 2% 9% 8% 5% 5% 5% 7% 1% 8% 4% 0% 23% 0% 6% 0% 0% 7% 0% 0% 0% 0% 6% 5% 13% 5% 0% 3% 4% 4% 13% 0% 9% 5% 1% 3%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a law that would stop large public corporations from refusing to do business with people based on their political or religious views, practices, or associations? Strongly support 28% 29% 26% 29% 28% 25% 27% 26% 33% 28% 28% 29% 26% 28% 30% 23% 32% 20% 29% 23% 39% 30% 30% 25% 26% 8% 27% 27% 31% 25% 26% 20% 28% 27% 30% 26% 31% 16% 23% 7% 29% 16% 11% 29% 22% 17% 22% 6% 28% 24% 21% 31% 10% 36% 23% 27% 24% 22% 25% 31% 14% 25%
Somewhat support 16% 14% 18% 28% 11% 10% 13% 29% 18% 16% 17% 19% 12% 16% 18% 11% 18% 15% 15% 0% 20% 23% 15% 13% 12% 8% 15% 18% 14% 19% 15% 10% 17% 19% 8% 15% 17% 12% 13% 26% 14% 43% 31% 12% 36% 36% 34% 16% 14% 24% 28% 10% 19% 13% 26% 19% 12% 20% 17% 14% 21% 21%
Somewhat oppose 15% 15% 15% 19% 15% 11% 14% 16% 16% 25% 16% 14% 16% 15% 13% 19% 13% 22% 12% 7% 13% 15% 17% 16% 13% 0% 17% 16% 11% 20% 14% 17% 18% 15% 12% 16% 13% 22% 23% 28% 14% 23% 31% 14% 23% 22% 20% 17% 14% 22% 21% 12% 20% 11% 14% 30% 17% 6% 16% 14% 29% 8%
Strongly oppose 25% 27% 23% 14% 25% 38% 27% 17% 24% 22% 25% 23% 27% 26% 23% 26% 25% 24% 27% 21% 21% 17% 26% 31% 24% 6% 24% 20% 27% 22% 37% 22% 25% 25% 26% 25% 24% 38% 22% 0% 26% 16% 6% 27% 12% 20% 10% 29% 28% 15% 18% 30% 3% 28% 19% 16% 28% 25% 26% 26% 25% 15%
Not sure 16% 16% 17% 11% 20% 16% 19% 13% 9% 9% 15% 15% 19% 15% 16% 21% 13% 19% 18% 49% 8% 14% 12% 15% 25% 78% 16% 19% 17% 13% 8% 32% 14% 15% 25% 17% 15% 13% 20% 39% 17% 2% 20% 18% 7% 6% 14% 32% 16% 15% 13% 17% 48% 12% 18% 8% 20% 28% 17% 15% 10% 32%
Survey Demographics
Total
LV's
Gender Men 48%
Women 52%
Total
LV's
Age 18-39 29%
40-64 47%
65+ 24%
Total
LV's
Race White 67%
Black 13%
Hispanic 13%
Other 7%
Total
LV's
Political Party Democrat 35%
Republican 33%
Other 32%
Total
LV's
Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? Biden 48%
Trump 45%
Other 3%
Didn't vote 3%
Not sure 1%
Total
LV's
Where Do You Live Urban 29%
Suburban 50%
Rural 21%
Total
LV's
State Nevada 1%
Arizona 2%
Wisconsin 2%
Pennsylvania 5%
Michigan 4%
Georgia 4%
Other 82%