Celebrity Endorsements Had Little Impact in 2024 Election
Kamala Harris had endorsements from Taylor Swift, Robert DeNiro and a galaxy of other pop singers and movie stars, but it turns out most voters don’t let celebrities influence their election choices.
The latest Rasmussen Reports national telephone and online survey finds that 56% of Likely U.S. Voters say endorsements by celebrities made no difference at all in terms of their vote in the presidential election, while another 19% say such endorsements didn’t make much difference. Twelve percent (12%) say celebrity endorsements made some difference in how they voted, but just 11% say they made a lot of difference. (To see survey question wording, click here.)
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The survey of 1,260 U.S. Likely Voters was conducted on November 17-19, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.
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