July 13, 2016
In their influential 1970 book The Real Majority, political demographers Richard Scammon and Ben Wattenberg identified the individual they saw as the American “Middle Voter.” This person was a metropolitan “middle-aged, middle-income, middle-educated, Protestant, in a family whose working members work more likely with hands than abstractly with head.” They then drilled down a little deeper: “Middle Voter is a forty-seven-year-old housewife from the outskirts of Dayton, Ohio, whose husband is a machinist.” Scammon and Wattenberg did not actually have a specific person in mind. Their description of Middle Voter was an archetype, but after the book was published, Wattenberg said, “I do not know for sure if the lady exists. But I suspect that if you looked hard enough, you’d find her.”