39% Have Started Holiday Shopping Already
Even though it’s not yet Thanksgiving, many Americans have already begun buying gifts for the holidays.
The latest Rasmussen Reports national telephone and online survey finds that 39% of American Adults say they have already started their holiday gift shopping, while 58% haven’t started shopping yet. The number who have started their holiday shopping in mid-November is down from 45% last year. (To see survey question wording, click here.)
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The survey of 915 American Adults was conducted on November 12-14, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.
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