9% Shopping on Christmas Eve
On the day before Christmas, 90% of Americans now say their holiday shopping is finished or almost finished for 2004. That's up from 74% earlier in the week and 54% just two weeks ago. At Thanksgiving, just 24% were that far along. Nine percent (9%) of Americans will be shopping for at least half their holiday gifts on Christmas Eve. This includes 3% who have not yet started to shop.
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