SUCCEEDING IN YOUR BUSINESS: A Million "Friends" Do Not a Marketing Strategy Make
As a small-business columnist, I get at least several press releases a day from public relations firms around the country that are trying to get their clients a mention in this column. Most represent authors promoting their "new" ideas (sadly, few qualify), consultants trolling for clients or successful entrepreneurs selling their "how I did it" stories (mostly to investors or larger companies that may wish to buy them).