Holiday Shopping

National Survey of 1,000 Adults

November 25-26, 2007

1) Have you started your holiday gift shopping this year?

45% Yes
50% No
5% Not sure

2) Have you finished your holiday gift shopping yet?

13% Yes
83% No
4% Not sure

3) This holiday season, will you spend more or less on gifts than you did last year?

15% More
56% Less

23% Not sure

4) When all is said and done, will you spend more money on specific gifts for people or on gift cards?

61% Specific gifts
16% Gift cards
22% Not sure

5) Do you consider holiday gift shopping a fun experience or an unpleasant chore?

43% Fun experience
35% Unpleasant chore

18% Somewhere in between

4% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence