Rasmussen Reports is an electronic media company specializing in the collection, publication, and distribution of public opinion polling information.

As a media company, we make our money by selling advertising, title sponsorships, subscriptions, and content. One thing we don’t sell is polls. Because we value our independence and credibility, Rasmussen Reports cannot be hired to conduct a poll for anyone. For our reports, we decide the questions to ask based upon the needs and interests of our audience. If it’s in the news, it’s in our polls.

One thing we’re very proud of during the political season is our bi-partisan audience. Rasmussen Reports is one of the few political sites to attract roughly equal numbers of Republicans, Democrats, and unaffiliated voters. However, we’re also excited about events beyond the realm of politics including business, current events, and lifestyle topics. Rasmussen Reports conducts a daily measure of consumer and investor confidence that was launched in October 2001, a monthly employment index that began in 2003, and a number of other business related index products.

Rasmussen Reports’ campaign coverage has been praised for its independence, accuracy and reliability.

Douglas E. Schoen, a pollster for President William J. Clinton, says "Rasmussen Reports is one of America's most insightful and analytical sources of data and analysis on U.S. public opinion. They are fearlessly independent, always ahead of the curve, and offer unique insights unavailable anywhere else. I rely on them to keep me informed about what is happening today and is likely to happen tomorrow."

Michael Barone, Senior Writer for U.S. News & World Report and co-author of The Almanac of American Politics, mentions, “One clear lesson from the Republican victory of 2004 and the Democratic victory of 2006 is that the best place to look for polls that are spot on is RasmussenReports.com."

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade. Like the company he started, Scott maintains his independence and has never been a campaign pollster or consultant for candidates seeking office. Scott grew up in the broadcast business before turning to polling.